Your analytics measure captured attention — clicks, impressions, sessions. Nothing standard measures the other kind: customers who arrived because someone conferred you — a referral, a return, a recommendation, a search for you. Tally your last 20 customers below and get your Granted Share and your Rent Index — the two numbers that give a first read on pricing power and on whether the demand you have is one you can actually reach. Free · two minutes · your tally never leaves your browser, and the optional signup sends your address and your band, and nothing else.
One tap per customer. Work from your most recent and go backwards. If you can't place someone, the last row is there so you don't have to guess.
Can't place someone? The last row exists so you don't have to guess — honest unknowns beat flattering guesses.
Each row's position is a default, not a finding. It reflects how that source usually behaves, and your case may differ — a referral can arrive through a host who controls the way back, and a name search can end in one purchase and no route at all. If a row is wrong for you, the route audit asks the two questions directly instead of assuming them.
Tally at least 10 and choose a method — a share of 6 customers is a mood, not a metric.
Leave an address and you get new instruments and standards as they go up, what I learn from running them — including what turns out to be wrong — and sometimes something I am selling.
No schedule and no newsletter — usually one email a month or less, occasionally a short run when something launches, then quiet again. One click to leave, and the definitions stay free either way.