The access audit · field by field
Every route that brings attention to your work is contested, rented or direct. The questions are identical everywhere. The routes are not.
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The interactive audit works for anyone who makes something. These pages do the sorting for you first, using the routes that actually exist in one field — so you can see where yours land before you run it.
One: when someone shows up here, had they already chosen you? If no, the route is contested and the second question does not apply.
Two: could you reach them again without this intermediary choosing you again? Yes is direct. No is rented.
That order is the whole method. Coordinates you hold for people who never chose you — a purchased list, a scraped contact, a room you can shout into — are not a direct route. They are a contested one you happen to have the address for.
The questions still work. Run the audit on your own routes, or take the printable one-pager and do it on paper. If there is a field worth adding, the contact is on the about page — the ones that get built are the ones people ask for.