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The access audit · Authors

How readers actually reach an author

Publishing runs on conferral more openly than almost any other field, and says so: the slush pile and the referral pile are physically different piles, read by different people, in a different order.

Two questions · free · nothing you enter about your routes leaves your browser

Every route that brings attention to your work is one of three things, and two questions asked in order tell you which.

Question one

When someone shows up here, had they already chosen you?

If no, stop. The route is contested and question two does not apply. Coordinates you hold for people who never chose you are not a direct route.

Question two

Could you reach them again without this intermediary choosing you again?

Yes is direct. No is rented. Ordinary infrastructure you can replace does not count as a landlord.

The routes in this field

Sorted by the two questions. Yours will differ — this is the shape of the reasoning, not a verdict on your career.

A cold query into an agency's general submissionsContested

Unsolicited and unranked. Read by whoever reads the slush, if it is read.

A referral to an agent from one of their clientsRented

Their standing carried you out of the slush. It is real, and it is theirs.

Your agent submitting to editorsRented

You were chosen. The route to the publisher runs entirely through the agency.

A publisher's marketing reaching that publisher's readersRented

Those readers trust the imprint. They arrive oriented toward the book, not toward you.

A mailing list of readers who asked for it, on a provider you could leaveDirect

You can reach them, and you would keep them through a change of publisher.

Readers who buy the next one because it is yoursDirect

The relationship is with you and survives everything else changing.

A retail algorithm recommending your book to a strangerContested

The reader was not looking for you, and the recommendation can stop without notice.

A festival, prize longlist or review in a publicationRented

Someone with standing pointed at you. You cannot point again on their behalf.

Three worked examples

An unsolicited submission into the slush pileContested

Reporting on querying puts the odds of a cold query producing a manuscript request at a fraction of one percent — QueryTracker data summarised by the author Dan Koboldt gives roughly 0.03%. The number is worth knowing, but the structure is the point: nobody in that pile was chosen before they arrived.

A referral that moves you into the read-first pileRented
A mailing list of readers who asked for itDirect

Three questions for the rented routes

The audit places a route. It does not price one. For anything that came out rented — in this field that is usually your agent and your publisher — the next questions are:

  1. What do you have to keep paying, or pay again, to keep the access? Money, cadence, format, exclusivity, availability, deference to a house style, or changes to the work.
  2. Who can change or end the delivery? And what recourse do you have — a contract, a union, a negotiation, or nothing.
  3. If it closed tomorrow, what could you carry elsewhere? Not just a file. Whether the permission, the context and the ability to actually reach people survive the move.

Renting a publisher's editorial, production, distribution and standing is often the correct trade. The book this instrument comes from says so plainly. Price it anyway.

No position is better than another. A career can run well on any mix, and many run mostly on rented routes by choice. The audit does not tell you to leave anything. It tells you what you are standing on, so the choice is a decision rather than a default.

What this cannot tell you

It places your routes. It does not measure your career. It cannot see the quality of your work, your income, your craft, your credits or your reputation — and rented routes build all of those, even when they build no way back to anyone.

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Related

The underlying idea — that attention arrives contested, rented or direct — is free to use, adapt and teach. If this is wrong about your situation, that is worth more to me than if it is right: the contact is on the about page.