01
Why the difference is the whole thing
Three routes. They differ in what they accumulate — and in whether you can start the next conversation without asking anyone.
A rented route can be withdrawn without notice.The audience is real and the leverage is often excellent. The address is not yours. When the intermediary changes what it shows, nothing about your work changed and everything about your reach did.
A contested route has to be re-won every time.The effort that brought the tenth arrival buys you no claim on the eleventh. Plenty else accumulates — income, craft, credits, reputation — and for some fields this is simply the shape of the job. What does not accumulate is a way back to the people it reached.
A direct route is the one you can act on without asking.It is the route that survives a decision you did not make. That is why every instrument here sorts for it first — not because the other two are worth less, but because this is the one whose terms are yours.
02
Work with me
- The Customer-Journey Diagnostic — where your customers come from, which sources you could lose overnight, and the one change to make first. $1,500, fixed scope.
- The Two Rooms Workshop — ninety minutes that maps a team’s meetings and redesigns one live. Founding: $1,500 flat for the first three.
- Talks — three talks on the same distinction, for conferences, schools and teams. $2,500–$5,000, often waived for non-profits.